The shelf edge represents a prime piece of retail real estate to engage with the consumer, promote brand loyalty, and increase sales, says Bekie Berg.

FLEXcon has engineered a new product range to help deliver value at the shelf. FLEXcon’s SHELF Select product line features several new products that are designed to convert browsers into buyers during those few pivotal seconds on a crowded shelf. As part of L&NW Label Insights, we recently spoke with Bekie Berg, product manager, Retail & Advertising, FLEXcon, about how converters and brands can benefit from this new product line. L&NW: What can you tell us about your SHELF Select product line, and how does the line provide value to label converters and their customers? 

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