Swiss Military India, a leading name in the arena of lifestyle, adventure gear, travel gear and much more has introduced another vertical. A premium range of innerwear and leisurewear for men. Bringing together the best-in-class material and handpicked designs from the fashion capitals of the world, Swiss Military range of men innerwear is a statement of class and comfort. Available in popular variants, briefs & trunks, the collection has an interesting mix of solids as well as trendy prints. Swiss Military believes in creating favourable brand equity for its latest offering, in a cluttered segment. Reason why, it has roped in Bollywood star with a significant appeal in Hollywood too, Randeep Hooda as its brand ambassador. Swiss Military believes that the star's image of a sensible and rugged gentleman mirrors the brand ethos and will set the intended impression on the minds of the target audience. In addition, the idea behind going for a celebrity endorsement launch of the vertical is to grab maximum eyeballs and market share within a short span of time. It's noteworthy that Swiss Military has some well-thought marketing plans for its latest vertical. The marketing plan includes a multi-media campaign comprising of digital, print, outdoor, POS media along with regular events and activation. The brand plans to have a pan India presence and acquire a significant share of the category. The variants will be available at retail outlets as well as on all the popular e-commerce marketplaces. What's more, to complete the range, Swiss Military will soon be introducing some exciting options in the men leisurewear category in the near future. The planned range will include t-shirts and active wear like performance-lowers and shorts. Targeted towards those who don't believe in compromising on form and functionality, Swiss Military s range of innerwear and leisurewear will be a befitting extension of their preferences. Shares of Swiss Military Consumer Goods Ltd was last trading in BSE at Rs. 25.05 as compared to the previous close of Rs. 26.20. The total number of shares traded during the day was 1839984 in over 644 trades. The stock hit an intraday high of Rs. 27.50 and intraday low of 24.90. The net turnover during the day was Rs. 46088191.00.
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